Neon Bank
Banking, redesigned for a new generation.
Context & roles
Role
Senior Product Designer reimagining Brazil's leading digital bank.
Context
Serving digital natives, freelancers, and the financially curious.
Mission
Moving fast to launch loyalty-driving products.
Problems & challenges
App bloat or bare bones
Banking apps were bloated or barren.
Power with elegance
Users craved powerful features, but demanded elegance.
Real-life payment flows
We rebuilt payments for real life—fast and mobile-first.
Subtraction over addition
Innovation is about subtraction, not just addition.
Design process
Discovery
Innovation is about subtraction, not just addition./p>
Definition
Innovation is about subtraction, not just addition./p>
Ideation
Innovation is about subtraction, not just addition./p>
Prototyping
Innovation is about subtraction, not just addition./p>
Testing
Innovation is about subtraction, not just addition./p>
Key solutions
Fully customizable dashboards: users design their own banking experience.
Gamified cashback and rewards: turn routine spending into discovery.
One-tap investments: remove barriers, spark action.
Payment flows rebuilt for real life—fast, frictionless, mobile-first.
Clients portal
Clients portal
Design system
Design system
Clients portal
Clients portal
Image description
Image description