Lead Product Designer & Product Manager driving digital transformation.
Traditional sector with fragmented journeys and elderly patients on multiple medications.
Bringing clarity, empathy, and precision to every touchpoint.
For millions, daily medication is a source of stress and confusion.
Errors mean real risk.
Pharmacies were overwhelmed, patients felt lost, and the process was broken across analog and digital channels.
The challenge: orchestrate a seamless, human-centered experience that makes medication management effortless, safe, and dignified.
Discovery
Spoke directly with seniors, caregivers, and pharmacists. Mapped journeys, observed pain points in real time, uncovered moments of anxiety and opportunity.
Definition
Crafted personas rooted in reality, defined clear KPIs—error reduction, adoption, and satisfaction.
Ideation
Brought together cross-functional teams, prototyped new ways of interaction, prioritized clarity and warmth.
Prototyping
Delivered interactive flows, designed for accessibility and delight, validated every step with end users.
Testing
Continuous feedback loops with real patients and staff; iteration until even the most vulnerable users felt at ease.
Personalized medication blister packs, clearly labeled and delivered to the doorstep.
Integrated digital tracking: patients and families always know what's next.
Human-in-the-loop chat—real conversations with real people, no cold bots.
Seamless pharmacy updates: any prescription change reflected instantly.
Design system
Design system
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