Ima Health

Organizing chaos. Empowering lives.

Context & roles

Role

Lead Product Designer & Product Manager driving digital transformation.

Context

Traditional sector with fragmented journeys and elderly patients on multiple medications.

Mission

Bringing clarity, empathy, and precision to every touchpoint.

 

 

 

 

Problems & challenges

Stress & confusion

For millions, daily medication is a source of stress and confusion.

Errors & risk

Errors mean real risk.

Broken process

Pharmacies were overwhelmed, patients felt lost, and the process was broken across analog and digital channels.

Human-centered challenge

The challenge: orchestrate a seamless, human-centered experience that makes medication management effortless, safe, and dignified.

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Design process

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Discovery

Spoke directly with seniors, caregivers, and pharmacists. Mapped journeys, observed pain points in real time, uncovered moments of anxiety and opportunity.

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Definition

Crafted personas rooted in reality, defined clear KPIs—error reduction, adoption, and satisfaction.

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Ideation

Brought together cross-functional teams, prototyped new ways of interaction, prioritized clarity and warmth.

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Prototyping

Delivered interactive flows, designed for accessibility and delight, validated every step with end users.

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Testing

Continuous feedback loops with real patients and staff; iteration until even the most vulnerable users felt at ease.

Key solutions

Personalized medication blister packs, clearly labeled and delivered to the doorstep.
Integrated digital tracking: patients and families always know what's next.
Human-in-the-loop chat—real conversations with real people, no cold bots.
Seamless pharmacy updates: any prescription change reflected instantly.

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Clients portal

Clients portal

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Design system

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Design system

Clients portal

Clients portal

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Results

97

97% satisfaction

40

Errors down 40%

12000

12,000 shipments across 3 countries

Great designs starts with a great conversation. 

Share your vision-I'll reply personally.